The action of making the best or most effective use of a situation or resource.

From predictive to prescriptive analytics

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Ideas from machine learning and operations research and management science can be combined in a coherent framework.

Process optimization and machine learning

Machine learning has re-invented business optimization.

Random walks and marketing optimization

A short graph analytical proof that highly connected touchpoints lead to a higher conversion rate.

Portfolio optimization applied to marketing

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Using modern portfolio theory in digital marketing optimization.